IHOP’s too casual tone on Twitter

IHOP has always received millennial support with its “Tumblr-speak tweets” but recently the company published tweets that received severe backlash and the public demanded an apology from the breakfast chain. “Flat but has a great personality”, was a tweet sent out by a moderator on IHOP’s Twitter account, that was referring to its short stack … More IHOP’s too casual tone on Twitter

During Halloween costume scandal season, PR practitioners respond

Halloween fun consists of eating a lot of candy, carving pumpkins, decorating your house spooky and dressing up as anything you want. Or can you? Costume stores and party stores that sell Halloween items always put out a controversial product that ignites a backlash, which forces companies to pull costumes from the shelves and its … More During Halloween costume scandal season, PR practitioners respond

Twitter chats provide value to PR practitioners

Twitter chats bring participants vast amounts of knowledge and insight about social media practices and public relations. I participated in my first Twitter chat on September 8, #blogchat, and was blown away with how many extremely intelligent and qualified social media professionals participate and are eager to teach beginners. Each person is eager to teach … More Twitter chats provide value to PR practitioners

Facebook buttons should increase organizations’ sales, reliability

Happy Saturday from the blog! If you’re not out enjoying this wonderful 80 degree weather (which you should be) then check out my latest post, published on my Strategic Social Media class’ blog page! I blog for this class every other week about all things social media, public relations, advertising or journalism! Check out UNT … More Facebook buttons should increase organizations’ sales, reliability